Gillette rewards welcome + Johnny cupcakes offer

Created content to be featured on the Gillette homepage to encourage users to sign up for the Rewards Club and the subsequent email newsletter they would receive once they did. Featured popular Gillette products and mobile coupons to summarize the benefits of the Rewards Club.


Gillette asked artist Johnny Cupcakes to create a special edition t-shirt as an incentive to sign up for Gillette Shave Club. I designed the email that went out to potential Shave Club members telling them about the deal and the printed card that would be mailed with the shirt.


Creative + Art Direction: Brad Geiger
Copywriting: Christian Jaekle