IAMS responsive site development

Redesigned the existing IAMS site and updated the user experience. The focus for this site was to create an easier path to purchasing pet food, while having a more emotional and humorous tone. The site was also became a responsive experience for the first time.

IAMS_01.jpg
 
 
 
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Creative Direction: Ray Elfers
Art Direction: Eddie Sun
Copywriting: Jed Golden & Chris Simmons