Tasked with the creation of the digital element for a special Tide project. This site was built to reflect the customization of the Freestyler project, where consumers can build personalized detergent blends. This work on Tide Freestyler earned POSSIBLE two 2016-2017 Gold Addys for Best Consumer Website and Best Microsite.
Provided art direction and acted as lead graphic designer for Metadada magazine and Dada Lives! promotional materials. Metadada is an art magazine focusing on modern interpretations of the Dada art movement. Created custom type and tailored each spread to the art and poetry being displayed. Dada Lives! was the gallery show that coincided with the release of the magazine and featured many of the works in Metadada. Responsible for print and digital promotional materials.
Created the site for a launch of a new line of frozen foods. The visuals were focused on the fun and edgy persona of the brand, with the site reflecting details of the packaging throughout.
Worked to develop the digital identity of a new P&G brand and launch the product’s website. Focused on ensuring the experience was consistent between different platforms. Our work on this site earned us a 2016 Gold Addy for Best Responsive Website Design.
Custom wedding invitation suites designed for freelance clients. Took consideration of the specific wedding venues into the development of the respective wedding brands.
Examples of my experience in developing marks and logotypes, using techniques including illustration and type development.
Assisted in developing the identity for the inter-office awards show for POSSIBLE. Designed and constructed multiple materials relating to the event, such as event signage and sculpture, logotypes, promotional print materials, stickers, and screen graphics.
Redesigned the existing IAMS site and updated the user experience. The focus for this site was to create an easier path to purchasing pet food. My work on the IAMS social media platforms was focused on creating more consumer interaction with the brand, by appealing to the emotional and humorous experiences of a pet owner.
Works of collage, illustration, and other various techniques.